By Erin Calkins
Encouraging your customers to actively use and fund their market accounts using MyMarketAccount.com could save you money. Here are a few numbers on the transaction types.
• 51% of MicroMarket purchases are made with a stored value account
• 2% of transactions are made with cash (on a change-dispensing unit)
Which means that 47% of your transactions are costing you a per-swipe credit card fee for each individual small-ticket purchase.
You don't have to settle for paying a per swipe fee on every other $1.00 bottle of water. By encouraging customers to create and fund stored value accounts, you can raise your average credit card transaction amount, and lower your blended credit card rate.
Let’s look at the numbers
• Average credit card purchases (not including funding): $2.72
• Average credit card funding at kiosk: $10.45
That's nearly 4 times higher! In turn, that means that you pay 1 fee that covers 4 of their lunch breaks, rather than paying a fee at each break separately, at a higher total cost to your business.
How do you encourage your customers to create an account, when it's just as convenient for them to pay by charge? Engage them.
There are two great ways to encourage your customers to use and fund their accounts, and they're both available on MyMarketAccount.com.
By Brett Hansen
October is National Cyber Security Awareness Month
, and the information security community continues our commitment to bring awareness to online safety. If you have not read last few articles on Promoting Internet Safety
, and Password Security
please take a moment to learn a few tips on protecting you and your family.
Email is an integrated and powerful communications tool for both our work and personal lives. Unfortunately, it can also be used by scammers and fraudsters to target users in giving up confidential information. Worse yet, with a well-crafted email you might even be tricked to click on attachments that contain malware or attempt to install software. These emails are called phishing emails (pronounced: fishing), as they attempt to defraud or steal confidential information from a user. To help protect yourself from such attacks it is important to understand what suspicious emails looks like, and develop a sense of caution with every received email.
3 Reasons Why Apple Pay is Good for Your Business
The tech world is buzzing about the release of Apple Pay and the potential for NFC to finally go mainstream. Apple Pay offers security and convenience and since it is compatible with existing NFC terminals, it is easy to implement in your business.
365 Retail Markets has been anticipating the rise of NFC as a preferred contactless payment method and knew it would only be a matter of time before a company with the infrastructure and influence would take NFC to the next level.
Apple Pay allows consumers to store up to eight credit cards on a single device, making their shopping experience easier and more streamlined. Ease of use is going to drive consumers to actively use the app and request merchants to incorporate NFC capabilities in their stores. This may seem ambitious considering that to-date NFC hasn’t fully caught on yet. However, consider Apple’s ability to make technology a household name. Think about MP3’s journey to surpass compact discs. It wasn’t until Apple released the iPod that MP3’s gained real traction and how many people ask for an MP3 player versus an iPod? With Apple spearheading the charge, it is only a matter of time before other platforms find a successful albeit less popular NFC system. Meaning a majority of consumers will consider it a necessity for retailers to offer it.
Troy, Michigan - October, 2014—365 Retail Markets has received the first ever Business Transformational Salesforce Service Surfboard Award. The award is given to the company that utilizes the Salesforce platform to provide exceptional customer service to its customers.
This year, the Service Cloud and Desk.com, subsidiaries of Salesforce, joined forces to host the inaugural Salesforce Service Surfboard Awards during the 14th
Annual Dreamforce Conference in San Francisco, California from October 13-16. The conference itself is huge, with over 145,000 attendees, 1,400 breakout sessions and guest speakers including Hilary Clinton and Will. I. Am. The Dreamforce conference is an opportunity to network across multiple industries and learn about the latest updates and offerings from Salesforce. As an award recipient, Ryan McWhirter, 365’s Director of Product gave a presentation during the "Delivering Scalable Support: The Path to Success for Growing Organizations" session on behalf of 365 Retail Markets. He spoke about 365’s support strategies, the company’s beginnings, and most importantly about how Salesforce was able to scale in response to 365’s growing demand.
As seen on Vending Market Watch
When installing MicroMarkets in new locations, operators are faced with many questions, especially regarding security, connectivity, wellness and commissions. Knowing this, Joe Hessling, CEO of 365 Retail Markets, took a moment to provide operators with answers to five of the most popular questions that new locations ask.
How do I know my employees’ credit cards are safe?
Operator’s Response: Any good micro market technology provider will be Payment Card Industry (PCI) certified, which we are, meaning that we are examined by the PCI standards council in order to ensure the credit card information is maintained in a secure environment.
October is National Cyber Security Awareness Month, and the information security community continues our commitment to bring awareness to online safety. If you have not read last weeks’ article on Promoting Internet Safety
, please take a moment to learn a few tips on protecting you and your family. National Cyber Security Awareness Month (NCSAM)
was initiated in 2004 as a means to raise awareness about the threats we face by having an online presence, and is designed to educate the public about industry best practices that will help protect our privacy and national infrastructure. The main focus of NCSAM is to ensure that everyone has the necessary resources to stay safe online.
Say “hello” to the Fulfillment Department. They are the second step after purchasing a 365 MicroMarket. This enthusiastic team of project coordinators offers a perso
nalized kick-off call and will work with you remotely or onsite.
Fulfillment is consistently breaking their records month after month on kiosks configured and shipped, as well as the number of locations they assist in going live monthly. Fulfillment’s number one goal is to ensure that you are confident and secure when you open your MicroMarket.
October is National Cyber Security Awareness Month, a time to reflect on cybersecurity within our organizations and promote Internet safety for our families. National Cyber Security Awareness Month (NCSAM) was initiated in 2004 as a means to raise awareness about the threats we face by having an online presence, and designed to educate the public about industry best practices that will help protect our privacy and national infrastructure. The main focus of NCSAM is to ensure that everyone has the necessary resources to stay safe online.