2016, July

365 Retail Markets Receives Corp! Magazine’s Michigan’s Economic Bright Spots Award

Michigan’s Economic Bright Spots Award Celebrates Companies Who Demonstrate Economic Growth, Expansion, and Hiring Michigan’s Best Talent. Troy, MI: June 27, 2016 – 365 Retail Markets, a global leader in MicroMarket, vending and foodservice technologies, has been named one of Michigan’s Economic Bright Spots for 2016 by Corp! magazine, a Michigan-business focused publication. This award is presented annually to standout, Michigan-based companies that find themselves thriving and that best exemplify the innovation and entrepreneurial spirit that makes Michigan a great place for businesses. 365 was recognized as one of Michigan’s Economic Bright Spots for its technological advancements in the vending and foodservice space, driving its local roots to global success. Much of 365’s growth and economic influence is due to its rapidly expanding team; over the past 18 months their workforce has increased by 75%, having hired a new employee approximately every 11 days. “365 is thrilled to be chosen by such a well-regarded publication as Corp! magazine. We’ve worked hard to expand our business, both locally and internationally,” said 365 Retail Markets CEO, Joe Hessling. “Exposure like this certainly helps with our goal of being the go-to point-of -sale technology in the workplace, and also to be recognized in our home state, the great state of Michigan. “ 365’s Marketing Coordinator, Samantha Malott and Marketing Assistant, Amber Tucker accepted the award on behalf of the company during the breakfast, hosted by Corp! magazine Publisher, Jennifer Kluge, at the VisTaTech Center on the campus of Schoolcraft College in Livonia, MI. The event included networking and vendor exhibits, as well as an informational panel on “Succession Success” with Todd Hohauser (CEO, Harvey Hohauser & Associates), Ursula C. Scroggs, CPA (President & Director, Derderian, Kann, Seyferth & Salucci), and David Stanislaw (Founder & Principal, Stanislaw Consulting) and was moderated by Rick Segal (Principal, Segal Consulting). About Us 365 Retail Markets, a rapidly growing, self-checkout technology company with offices in Metro Detroit, Santa Clara and Provo, offers the best-in-class point of sale platform for use in the workplace. Its proprietary, 365 MicroMarket, is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the foodservice, hospitality and vending industries since 2008, and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding.   365 has won many awards for their innovation and growth, including recently being named to the Inc. 5000 list of fastest growing private companies in the U.S.

4 Social Media Tips To Help Build Your Brand & Increase Revenue

As Seen in VendingMarketWatch.com's - Micro Market News Update

iphone-4-closeup News travels fast and nowadays with the rise of social media, it travels even faster! What started as a platform to meet new people and stay connected with friends has now transformed into one of the largest marketing tools on the planet! Social Media isn’t just for sharing photos of your kids and pets or to complain about politics and current events. Social Media offers another way to connect with your customers, to build your brand and to recruit new talent, yet so many companies are still hesitant on using it or truly understanding its full potential. If you haven’t set up your company page yet, now is the time to do so and here are a few tips to help you succeed.

1. Strategy

Social Media Strategy-01You wouldn’t go into a sales meeting without a strategy would you? The same goes for your social channels. • Determine who will be managing and monitoring your pages. • Who is your target audience you want to reach? • What platforms do you want to use? – Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest etc. • Establish goals for each social channel. Is it to grow your audience? Recruit new talent? Push out the latest news? Showcase your industry expertise? Push out promotions? Jen Tonio, Marketing Manager for 365 Retail Markets says that she like to use Facebook to showcase 365’s culture and give a good behind-the-scenes look into what it’s like at 365. However, she doesn’t limit their posts to just culture. “We also push out relevant company and industry news to keep our followers engaged and showcase our industry expertise.”

2. Consistency is Key

How often should you post? As part of your strategy, you should determine the amount of times you plan to post to each channel. Believe it or not it really does matter. Calendar SchedulePosting too often can lead to a loss of followers because it begins to feel like spam and not posting enough leads to a drop in engagement and followers begin to feel that your page doesn’t provide enough value for them to continue following you. Treat your social channels the same as any relationship you have, you don’t want to smother them but you don’t want to ignore them either. Find that happy medium. “I like to keep Facebook posts to a minimum since most people tend to use Facebook as more of a personal channel,” Jen says. “I find it’s best to keep it at 3-4 times a week and only on rare occasions do we post multiple times in one day. Twitter is the opposite. I don’t like to set a limit to our Twitter posts especially during events. A Twitter post carries it’s strongest value in the first 15 minutes it is posted after that it get buried.” She recommends setting a goal of at least 3-4 posts a week.

3. Content is King

Blogging-01Don’t post just to post something. Content Marketing is all the rage and readers appreciate valuable content that they can benefit from. Refer back to your strategy and what the purpose is for each channel. A best practice is to create a content calendar and plan out the topics you want to post about for every month. So, what should you post about? Tips and answers to questions your customers may have, Event info, company news, company culture stories and etc. Utilize your blog by writing articles and stories to provide more content you can link to from your social posts. “We plan out about 6 months worth of topics at a time and then create articles and blog posts around those topics,” Jen says. “We then push out the content through all of our social channels. We do not limit ourselves to these topics we also push out a variety of other content regarding our event presence, company culture and more.”     Posts with photos and videos receive more engagement than a post with just text. Want to grab someone’s attention? Post a photo. Have a lot to say but your not sure how to write an article or blog post about it? Record a video. It’s really simple and one of the golden rules we live by when posting to social media. Social Media_VideoEvery social post we do on Facebook we include a photo,” says Jen, “If we are posting a link we make sure that a photo is included. If it isn’t then we upload our own.  For Twitter photos and videos are not mandatory for every post but we make sure to include them as often as possible.” Follow us on our pages to see best practices in action. Facebook | Twitter | LinkedIn  | Instagram

 

[VIDEO] Why is social media essential for your business? Watch the video below!

Also featured in this month's newsletter...

3 Ways Social Media Can Bolster Revenue

As of last October 65 percent of adults in the U.S. use social networking sites, according to the Pew Research Center. With nearly two-thirds of American adults visiting social media websites, it seems like a natural place for businesses to reach their customers. However, that’s not always the case. In fact, a survey done earlier this year by Automatic Merchandiser magazine found that nearly half (45 percent) of vending and micro market operators surveyed did not use social media tools in their business...read the full article.