2017, February

365 Retail Markets to Host 3rd Annual MEET User Group Conference in Las Vegas, Nevada

365 Retail Markets to host user group conference, prior to NAMA OneShow. Troy, MI—February 9, 2017—365 Retail Markets is pleased to announce that the 3rd annual MEET User Group Conference is officially coming to Las Vegas, Nevada on Tuesday, April 18th at The Venetian. MEET is designed to Motivate, Educate, Entertain and Train current and future 365 customers to operate more efficient and profitable MicroMarkets using 365’s award winning technology. Following the education and training sessions, attendees will also get an exclusive first look at the latest products to launch from 365. “As the 365 product ecosystem and global presence continues to expand, so does the need of our customers to learn and share. We are thankful to our sponsors for their support. Without them we would not be able to bring together great speakers from the industry.” said Joe Hessling, 365 Retail Markets CEO. Participants will meet and learn from industry experts on technology, promotions, inventory management and unique selling practices. They will also have the opportunity to participate in panel-led discussions, as well as network with industry peers. The comprehensive education and training sessions have been designed to appeal to owners and operators, office administrators, MicroMarket managers, and technicians. “We are thrilled to tie this to the NAMA OneShow again this year, as it is the premier event in our industry.” said Hessling Those interested in attending the April 18th session can visit 365RetailMarkets.com/MEET2017 to register online. Admission into MEET is free for current 365 Retail Market customers ($365 for non-customers). Participants are responsible for their own airfare and hotel. ### About 365 Retail Markets 365 Retail Markets, a rapidly growing, self-checkout technology company with offices in Metro Detroit, Santa Clara, and Orem offers the best-in-class point of sale platform for use in the workplace. Its proprietary 365 MicroMarket is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience, and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the foodservice, hospitality and vending industries since 2008, and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding. 365 has won many awards for their innovation and growth, including recent inclusion in the Inc. 5000 List Of Fastest-Growing Private Companies In The US for the second year in a row. For more information about 365 Retail Markets, visit www.365retailmarkets.com. You can also join 365 Retail Markets on Facebook, Twitter, Google+, YouTube, and LinkedIn. Contact: Jen Tonio Marketing Manager 365 Retail Markets Jen.Tonio@365smartshop.com  

Getting Started In Micro Markets

As featured in the February Edition - Micro Market News from VendingMarketWatch.com

Since hitting the marketplace in 2012, MicroMarket adoption and revenue have increased steadily with no signs of slowing down. The open market, fresh food offerings, and convenient technology have taken MicroMarkets from a costly investment to a sound, money-making venture and necessity for Operators looking towards the future. Your MicroMarket provider can help guide you towards selecting the best locations to open your new markets. However, we’ve compiled a short list of priority items to cover before you sign a contract with a host location.

1. Check state regulations

You’ll want to be aware of any licensing requirements and tax implications. Talk to the state vending associations. To date, the Food and Drug Administration has not created a defined classification for MicroMarkets and regulations vary from state to state. NAMA is an excellent resource to tap into when navigating the terrain. Be prepared to discuss:
  1. Local health codes and if health permits or food handling cards are required.
  2. Inspections.
  3. Food quality control, including temp sensors, disposal of expired foods and staff training.

2. Scope out the competition

Visit the local Chamber of Commerce’s website to find out what other food options are available in the area. A location that is in close proximity to fast food restaurants and convenience stores may yield lower sales than a location that is more isolated.

3. Scour the terrain

MicroMarkets may not be the best fit for every location. Sit down with the host location and go over the checklist:
  • Employee size – For a full-size MicroMarket, the location should have 150 or more employees. Any less and you’d want to consider stocking more snacks and less fresh foods to avoid spoilage or putting in a nanomarket™ instead.
  • Break times – MicroMarkets are more attractive in blue-collar environments. The shortened break intervals, i.e. 2-15 minute breaks and a 30-minute break will encourage employees to stay on campus instead of venturing out for food.
  • Physical space – Does the location have a suitable breakroom space? Contacting a company that specializes in MicroMarket fixtures such as Fixturelite for consultation would be a good idea.
MicroMarkets are definitely an investment with the potential for a high return. However, it is important not to enter into this market without a plan. By doing your due diligence, you can avoid pitfalls and deliver a superior product to your customers.

Stuck with a small space? Watch this video for pointers on making the most of it!

Also featured this month...

Royal Vending Uses Signage & Incentives To Grow Enthusiasm Around Micro Market Grand Openings

Grand openings are an important part of the micro market process for Portland, OR-based Royal Vending. The company works with locations in advance to begin to build anticipation through signage and opening-day incentives. In doing so, Royal Vending sees 90 percent account usage around the micro market grand openings...continue reading!

il Morso’s Edible Espresso Fuels MicroMarkets in a Fast-growing Micro-Caffeine Trend

According to Automatic Merchandiser’s 2016 State of the Coffee Service Industry, the industry has grown 4.5% to bring in $4.96 billion dollars. It is apparent that coffee fuels the workplace. Operators have many tools at their disposal to deliver a quality coffee service to their customers including bean-to-cup, single-serve cups and coffee vending. But what if you could offer your customers the perfect bite-sized caffeine boost that is a low calorie, quick, easy alternative to the standard cup of Joe? The Micro Caffeine Movement is the consumption of small frequent doses of caffeine for improved energy and mental performance when compared to the average cup of coffee. Researchers suggest consuming between 20-200 mg of caffeine an hour for optimal results; the average cup of coffee 100-150 mg of caffeine. Research suggests that by ingesting smaller doses, you’ll get the full benefit of the caffeine in your system. il Morso is taking the trend of micro-caffeine to new levels with their Edible Espresso. The squares are packed with 16-18 mg of caffeine – equivalent to a shot of espresso to il Morso. There are two recipes available for MicroMarkets: Americano and Coffee & Cream. These indulgent squares are made with only 3-5 ingredients per recipe and have only one gram of sugar and 15-25 calories per square. It’s a healthier alternative for your coffee-loving customers who may be a little heavy-handed with the cream and sugar. In addition, il Morso uses 100% organic and fair trade ingredients. “It’s perfect for those times when you’re craving coffee, but you don’t want a full cup or you don’t have time to stop,” said il Morso’s CEO, Jason Berton, “This is your shortcut.” Based in San Francisco, California, il Morso expanded its distribution channels to include MicroMarkets in September of last year and are currently found in 220 MicroMarket locations across the country. Why does il Morso work so well in MicroMarkets?
  • As a low-calorie food, they can be incorporated into company health initiatives
  • They’ll appeal to everyone from Baby Boomers to Millennials who desire environmentally-conscious foods
  • And they nullify the coffee run by keeping employees on campus. At 99 cents a square, they are a quick shot of espresso, not a 30-minute coffee break.
“A lot of people keep them at their desk as an afternoon ritual after lunch,” says Byron Sierra-Mattos Director of Sales at il Morso. Visit ilmorso.com to learn more! Are you interested in trying out il Morso in your MicroMarkets? Contact Byron Sierra Mattos at byron@ilmorso.com or call 619.710.5841 Morso_Mktg_Newsletter01_600x400