Articles by: Amber Tucker

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The Connected Campus℠ Family – MicroMarkets, nanomarket™ and Mobile

Are you ready to take your business to new heights?

The 365 Connected Campus is able to bring your locations unprecedented breakroom and dining options.


Be versatile with MicroMarket Kiosks. Our flagship technology, with the sleek Gen3 (pictured) and the versatile Gen3c. Powered by our newest software platform, the kiosk can accept payments via market cards, fingerprint, cash, credit and the 365Pay mobile app.

•The Connected Campus is also compatible with the Gen2 software. Talk to your sales rep for details.

 

 


Set up a small market in a low-traffic area with a nanomarket™. Provide the same quality of service for a fraction of the cost of a kiosk. The modern, tablet-based device pairs well with a simple one-rack, one-cooler setup for quick, convenient snacking.

 


365 Mobile is the latest addition to the 365 Connected Campus.
Through the use of the 365Pay mobile app and the 365Beacon, quickly upgrade existing locations or transform any space into a fully functioning market. Provide customers with the capability to scan and pay for products directly from their mobile device, ultimately increasing customer throughput. Through the use of a Bluetooth connection, the 365Pay app and the 365Beacon communicate to create a secure and cutting-edge mobile market.

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How To Tell The Healthy Eating Story To Your Locations

It’s 2017 and the story has been health. Everyone wants to live a healthier lifestyle and they’re increasing their exercise activities and changing their diets in an effort to live this healthier lifestyle. A study conducted by Mintel showed that U.S. consumers are actively taking steps to improve their overall health. “More than half say they eat a healthy diet (52 percent) and exercise regularly (53 percent)”. And corporations are onboard as well. By implementing healthy initiatives and supporting employee work-life balance needs, business leaders are realizing that a healthy employee is a productive employee. With that in mind, there are things as an operator that you can do to help your host locations utilize the MicroMarkets full potential as a supplemental resource for their existing or budding healthy initiatives. Are you telling the healthy eating story to your locations?

What’s the Story?

Food is such a strong cultural bond in societies, and the same will hold true within a corporation. For locations just beginning to implement healthy initiatives, show them how healthy foods in a MicroMarket can aid in fostering a strong company culture and can become an integral part of their internal healthy campaigns. One idea is to offer incentives for purchasing healthy snacks and drinks, either through market benefits, i.e. purchase 10 select healthy items and get a percentage off of the next order or company benefits, i.e. discounted gym memberships, gifted step trackers. By using incentives, healthy eating through the MicroMarket can become a game with real rewards for success.

Communicate

Another thing to consider when telling the healthy eating story to your locations is to talk with them to find out their definition of healthy. All companies do not have the same needs and expectations. Meet with them and present them with options for different items that can be stocked and would count towards any healthy eating plans. Fresh foods like fruit, salad, and low-carb sandwiches are important for lunchtime.

However, for snacks, consider items that are:

High in protein like beef jerky, protein shakes and bars
Low-fat like low-fat yogurt
Fresh veggies and fruits
Low-calorie like popcorn (SkinnyPop is a great option)
Another thing to keep in mind is to provide options for those with food allergies. Offering healthy gluten-free, lactose and dairy-free alternatives is a nice touch.

The biggest takeaway is: find out what they want and deliver!

Increase Visibility

As with all products in your market, the healthy options need to be diverse, appropriate for the location and rotated regularly. But most importantly, make sure the healthy products are visible.

Things to consider:

Play around with the merchandising to determine the best location.
Mark healthy items, especially those that will directly play into the company’s healthy initiatives benefits plan with a special sticker to indicate that they are healthy options.
Add signage – both digital and print – to highlight the healthy snacks.
Send out emails and/or push notifications (for mobile users), highlighting new products or offering discounts.

The Takeaway

The important thing is to make sure that your customers see you as a resource and a partner in their own healthy initiatives. Can you connect them with local dietitians or personal trainers? Can you hold a tasting for new, healthy snacks? Have fun with it and think about the things that would grab your attention. Chances are they will work for your customers as well. It may seem like a lot, but taking the time to develop a healthy MicroMarket plan can go a long way in cementing customer relationships and turning today’s business into lifelong partners.

Wondering what to stock? Check out the list of the Top 5 Healthy Snacks Sold in MicroMarkets to get you started! 

 

Also featured this month…

Mickal McMath Shares The Truth Behind Healthy Micro Markets

It sounds perfect. Make healthy snacks and beverages available to people at work and on the go. That will help them make healthier lifestyle choices. However, when we dig deeper we find that meeting the demand for healthy grab-and-go products in micro markets has a number of…continue reading.

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The 365Pay App: One Mobile App. One Account. Multiple Locations

Do you have a multi-floor location? Do you have a location that already houses vending machines, but would like to add a MicroMarket? Is the cafeteria too cumbersome to get to for that 2 p.m. snack? The 365 Connected Campus was developed to fill those spaces with the best technology in the industry. You can mix and match 365 MicroMarket kiosks, nanomarketTM, AirVends, 365 Inside, and ReadyTouch dining technology throughout the entire location to create a unique breakroom experience throughout the company.

At the heart of the Connected Campus is the 365Pay app. 365Pay is the best way for your customers to interact with the Connected Campus and enjoy all of the delicious snacks and beverages you’re already providing. Your customers will appreciate being able to access their account from one mobile app. They’ll be able to:

  • Make purchases on any 365 device
  • Add funds to their account
  • Review purchase history and account info

And the benefits for you are just as great! Standardized messaging, branding and promotions will help your business run more efficiently and increase brand loyalty. And let’s face it, most people rarely leave their phones behind. With the 365Pay app, your customers will have instant access to their funds and will be more likely to spend more per transaction. Like 32% more!

The 365Pay mobile app is simple to download and works on any Apple or Android device.

Contact 365 today to start your connected campus!

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il Morso’s Edible Espresso Fuels MicroMarkets in a Fast-growing Micro-Caffeine Trend

According to Automatic Merchandiser’s 2016 State of the Coffee Service Industry, the industry has grown 4.5% to bring in $4.96 billion dollars. It is apparent that coffee fuels the workplace. Operators have many tools at their disposal to deliver a quality coffee service to their customers including bean-to-cup, single-serve cups and coffee vending. But what if you could offer your customers the perfect bite-sized caffeine boost that is a low calorie, quick, easy alternative to the standard cup of Joe?

The Micro Caffeine Movement is the consumption of small frequent doses of caffeine for improved energy and mental performance when compared to the average cup of coffee. Researchers suggest consuming between 20-200 mg of caffeine an hour for optimal results; the average cup of coffee 100-150 mg of caffeine. Research suggests that by ingesting smaller doses, you’ll get the full benefit of the caffeine in your system.

il Morso is taking the trend of micro-caffeine to new levels with their Edible Espresso. The squares are packed with 16-18 mg of caffeine – equivalent to a shot of espresso to il Morso. There are two recipes available for MicroMarkets: Americano and Coffee & Cream. These indulgent squares are made with only 3-5 ingredients per recipe and have only one gram of sugar and 15-25 calories per square. It’s a healthier alternative for your coffee-loving customers who may be a little heavy-handed with the cream and sugar. In addition, il Morso uses 100% organic and fair trade ingredients.

“It’s perfect for those times when you’re craving coffee, but you don’t want a full cup or you don’t have time to stop,” said il Morso’s CEO, Jason Berton, “This is your shortcut.”

Based in San Francisco, California, il Morso expanded its distribution channels to include MicroMarkets in September of last year and are currently found in 220 MicroMarket locations across the country.

Why does il Morso work so well in MicroMarkets?

  • As a low-calorie food, they can be incorporated into company health initiatives
  • They’ll appeal to everyone from Baby Boomers to Millennials who desire environmentally-conscious foods
  • And they nullify the coffee run by keeping employees on campus. At 99 cents a square, they are a quick shot of espresso, not a 30-minute coffee break.

“A lot of people keep them at their desk as an afternoon ritual after lunch,” says Byron Sierra-Mattos Director of Sales at il Morso.

Visit ilmorso.com to learn more!

Are you interested in trying out il Morso in your MicroMarkets? Contact Byron Sierra Mattos at byron@ilmorso.com or call 619.710.5841

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Knowledge is Power: The Importance of Training

As featured in the November Edition-Micro Market News from VMW.com

 

You know the saying, “luck favors the prepared,” right? One of the best ways to be prepared to efficiently serve your customers and surpass their expectations is to be fluent in the technology and hardware that powers your MicroMarkets. Many MicroMarket technology providers offer trainings. If you’re new to MicroMarkets, then it is a good idea to inquire about what types of trainings are available. If you are a veteran in the industry, then attending trainings is good way to stay up-to-date on the latest technology updates and industry best practices.

One of the best things you can do is reach out to your provider when have you have questions. There’s nothing worse than wasting valuable time and manpower trying to solve a problem that could be solved by utilizing features that are built into your software. 365 Retail Markets works very hard to ensure that their customers know that they are not alone and encourages customers to reach out with their “open door” policy.

“There have been instances where operators have spent several hours or days implementing a function or customer change, but when they talked to us about their frustration, we told them about easy and efficient functionalities that were built into the backend software that allowed them to accomplish their tasks in a matter of minutes,” said 365’s Sales Director, John Veit, “If they had come to us sooner, we could have saved them many hours of frustration!”

MicroMarket technology providers are constantly developing new features to help you run your business more efficiently, and you may not realize what features your technology has to offer. Without going to the trainings, you could be missing out on key business-boosting opportunities.

Here are a few key topics that trainings can cover:

  • Kiosk installation and maintenance
  • Reporting and analysis
  • Inventory management,
  • Promotions, pricing, and product selections

 Who from your team should attend these trainings?

Anyone from the Operations Team who:

  • is directly involved with running the day-to-day operations
  • works in, or services the markets
  • needs to pull and manage the reports

We have found that middle management, route drivers, technicians, etc. get the most value out of these trainings.

Talk to your provider about any upcoming live or pre-recorded webinars that are available. Also, look into user groups or conferences that you can attend. It is a great opportunity to get firsthand knowledge from your provider, as well as network with other Operators of varying experience levels and find out any tips and tricks that they have.

For example, 365 Retail Markets is hosting its third annual MEET User Group, April 18, 2017, ahead of the NAMA OneShow. MEET is open to current 365 customers looking to gain key insights on how to effectively run their MicroMarket operations using 365’s technology. 365 encourages owners, operators, administrators, managers and technicians to attend and pick their brains.

There’s no need to trust your business to luck or “go at it” alone. By taking advantage of the trainings offered by your MicroMarket provider, you are better prepared to confidently and efficiently run your business and provide superior service to your customers.

Knowledge is power, but SHARED knowledge is even MORE powerful. Are you armed and ready? If not, that’s okay, just ask us.

 


Also featured this month…

Training 101: Invest in Your Employees, Invest in Yourself

Hiring and training can be one of the toughest tasks for a manger. Hiring requires job postings and reading through dozens of resumes; it requires interviews and sometimes even results in no job offers if the candidates simply aren’t right for the position…continue reading.

August iCASH Winners and Anniversary Ninjas

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Innovation: Darin Shintani has a solid understanding of our database structure. He is also a team player, and is willing to provide suggestions and helps our developers to ensure we have correct data in our productions. 

Collaboration: Kristina Buffa’s hard work with the 365 Blood Drive and helping me with day-to-day business has been greatly appreciated. She always has a smile on her face and is a pleasure to work with.  

Accountability: Melissa Baldauf in Production. You can always count on her to get her work done, and then anything extra that may get thrown in there too. She’s a shining example of a great employee.

Service: Lindsay Klintworth for always providing outstanding service to our top customers, and for continued efforts to expand our sales of all of our products.

Happiness: Chris Andrick is always helping with a smile on his face. Many thanks for all that you do, Chris!

 

August Anniversaries

Left-to-right: Rita Blaty, Carl Mouritsen, Mark Faught, Jeff Griffiths

1 Year

Rita Blaty

Carl Mouritsen

Mark Faught

2 Years

Jeff Griffiths

7 Years

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MicroMarkets – Designed with the Consumer in Mind

As Seen in VendingMarketWatch.com’s – Micro Market News Update

 

Have you ever heard of the terms UX and UI? If not, don’t worry; you’re in good company.

UX or the User Experience focuses on the overall functionality of a product. It’s how the end user interacts with the platform; what steps are needed to move from screen to screen; are multiple screens necessary; how does the end user feel at the end of the interaction.

UI or the User Interface is the nice suit that can make your product stand out or slide into obscurity. It’s everything from the font selection, color scheme, icons and more. It is what the end user will see, touch and feel while interacting with a product.

In an interview with Forbes.com, Randall Smith, founder of Salt Lake City brand management agency Modern 8 had this to say:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

How does this relate to your MicroMarket business?

Your goal as MicroMarket Operator is to create a positive experience in order to maximize sales. This includes everything from the layout of the breakroom, the merchandising of the products and the checkout process. If the customer has a positive experience, then they are more likely purchase items from the MicroMarket more frequently.

What are a few things to look for in a MicroMarket technology provider?

 

Are the kiosk screens customizable?
Adding buttons for items that are frequently purchased, or that do not have a barcode, not only gives you the opportunity to offer a greater variety of products, it also helps your customers select and pay for their products faster.

 

 

What is the checkout process?

It’s important to have an accurate barcode reader and an efficient checkout process. A slow barcode reader and a checkout process with too many steps will leave your customers feeling frustrated and less likely to utilize the MicroMarket.

 

Are multiple payment methods available?365Lounge_0174-2circleA

Having a fingerprint reader is a neat feature, but some of your customers may prefer to enter a PIN or swipe a market card. Offering multiple payment methods is a way to cater to a multitude of shoppers and offer a unique experience, thereby…creating a positive User Experience!


 

 [VIDEO] Why Design Matters

Also featured in this month’s newsletter…

There is so much talk these days of creating a work environment that encourages collaboration, conversation and ideas. One that is flexible, unique and fits the way employees work.

And many companies, large and small, are recognizing that employees don’t work the same way they did 20 years ago…Read the full article.

 

365 Retail Markets Receives Corp! Magazine’s Michigan’s Economic Bright Spots Award

Michigan’s Economic Bright Spots Award Celebrates Companies Who Demonstrate Economic Growth, Expansion, and Hiring Michigan’s Best Talent.

Troy, MI: June 27, 2016 – 365 Retail Markets, a global leader in MicroMarket, vending and foodservice technologies, has been named one of Michigan’s Economic Bright Spots for 2016 by Corp! magazine, a Michigan-business focused publication. This award is presented annually to standout, Michigan-based companies that find themselves thriving and that best exemplify the innovation and entrepreneurial spirit that makes Michigan a great place for businesses.

365 was recognized as one of Michigan’s Economic Bright Spots for its technological advancements in the vending and foodservice space, driving its local roots to global success. Much of 365’s growth and economic influence is due to its rapidly expanding team; over the past 18 months their workforce has increased by 75%, having hired a new employee approximately every 11 days.

“365 is thrilled to be chosen by such a well-regarded publication as Corp! magazine. We’ve worked hard to expand our business, both locally and internationally,” said 365 Retail Markets CEO, Joe Hessling. “Exposure like this certainly helps with our goal of being the go-to point-of -sale technology in the workplace, and also to be recognized in our home state, the great state of Michigan. “

365’s Marketing Coordinator, Samantha Malott and Marketing Assistant, Amber Tucker accepted the award on behalf of the company during the breakfast, hosted by Corp! magazine Publisher, Jennifer Kluge, at the VisTaTech Center on the campus of Schoolcraft College in Livonia, MI. The event included networking and vendor exhibits, as well as an informational panel on “Succession Success” with Todd Hohauser (CEO, Harvey Hohauser & Associates), Ursula C. Scroggs, CPA (President & Director, Derderian, Kann, Seyferth & Salucci), and David Stanislaw (Founder & Principal, Stanislaw Consulting) and was moderated by Rick Segal (Principal, Segal Consulting).

About Us

365 Retail Markets, a rapidly growing, self-checkout technology company with offices in Metro Detroit, Santa Clara and Provo, offers the best-in-class point of sale platform for use in the workplace. Its proprietary, 365 MicroMarket, is a turnkey, unmanned market that allows customers to increase sales, improve the customer experience and increase profits while decreasing operating costs. 365 Retail Markets has been pioneering innovation in the foodservice, hospitality and vending industries since 2008, and continues to revolutionize the market with superior technology and ultimate flexibility in customization and branding.

 

365 has won many awards for their innovation and growth, including recently being named to the Inc. 5000 list of fastest growing private companies in the U.S.

4 Social Media Tips To Help Build Your Brand & Increase Revenue

As Seen in VendingMarketWatch.com’s – Micro Market News Update

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News travels fast and nowadays with the rise of social media, it travels even faster! What started as a platform to meet new people and stay connected with friends has now transformed into one of the largest marketing tools on the planet! Social Media isn’t just for sharing photos of your kids and pets or to complain about politics and current events. Social Media offers another way to connect with your customers, to build your brand and to recruit new talent, yet so many companies are still hesitant on using it or truly understanding its full potential. If you haven’t set up your company page yet, now is the time to do so and here are a few tips to help you succeed.

1. Strategy

Social Media Strategy-01You wouldn’t go into a sales meeting without a strategy would you? The same goes for your social channels.

• Determine who will be managing and monitoring your pages.

• Who is your target audience you want to reach?

• What platforms do you want to use? – Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest etc.

• Establish goals for each social channel. Is it to grow your audience? Recruit new talent? Push out the latest news? Showcase your industry expertise? Push out promotions?

Jen Tonio, Marketing Manager for 365 Retail Markets says that she like to use Facebook to showcase 365’s culture and give a good behind-the-scenes look into what it’s like at 365. However, she doesn’t limit their posts to just culture.

“We also push out relevant company and industry news to keep our followers engaged and showcase our industry expertise.”

2. Consistency is Key

How often should you post?

As part of your strategy, you should determine the amount of times you plan to post to each channel. Believe it or not it really does matter.

Calendar SchedulePosting too often can lead to a loss of followers because it begins to feel like spam and not posting enough leads to a drop in engagement and followers begin to feel that your page doesn’t provide enough value for them to continue following you. Treat your social channels the same as any relationship you have, you don’t want to smother them but you don’t want to ignore them either. Find that happy medium.

“I like to keep Facebook posts to a minimum since most people tend to use Facebook as more of a personal channel,” Jen says. “I find it’s best to keep it at

3-4 times a week and only on rare occasions do we post multiple times in one day. Twitter is the opposite. I don’t like to set a limit to our Twitter posts especially during events. A Twitter post carries it’s strongest value in the first 15 minutes it is posted after that it get buried.” She recommends setting a goal of at least 3-4 posts a week.

3. Content is King

Blogging-01Don’t post just to post something. Content Marketing is all the rage and readers appreciate valuable content that they can benefit from. Refer back to your strategy and what the purpose is for each channel. A best practice is to create a content calendar and plan out the topics you want to post about for every month.

So, what should you post about?

Tips and answers to questions your customers may have, Event info, company news, company culture stories and etc. Utilize your blog by writing articles and stories to provide more content you can link to from your social posts.

“We plan out about 6 months worth of topics at a time and then create articles and blog posts around those topics,” Jen says. “We then push out the content through all of our social channels. We do not limit ourselves to these topics we also push out a variety of other content regarding our event presence, company culture and more.”

 

 

Posts with photos and videos receive more engagement than a post with just text. Want to grab someone’s attention? Post a photo. Have a lot to say but your not sure how to write an article or blog post about it? Record a video. It’s really simple and one of the golden rules we live by when posting to social media.

Social Media_VideoEvery social post we do on Facebook we include a photo,” says Jen, “If we are posting a link we make sure that a photo is included. If it isn’t then we upload our own.  For Twitter photos and videos are not mandatory for every post but we make sure to include them as often as possible.”

Follow us on our pages to see best practices in action.

Facebook | Twitter | LinkedIn  | Instagram

 

[VIDEO] Why is social media essential for your business? Watch the video below!

Also featured in this month’s newsletter…

3 Ways Social Media Can Bolster Revenue

As of last October 65 percent of adults in the U.S. use social networking sites, according to the Pew Research Center. With nearly two-thirds of American adults visiting social media websites, it seems like a natural place for businesses to reach their customers. However, that’s not always the case. In fact, a survey done earlier this year by Automatic Merchandiser magazine found that nearly half (45 percent) of vending and micro market operators surveyed did not use social media tools in their business…read the full article.