If you want stronger client relationships, more revenue and easier management, then it’s time to make the switch from vending to micro markets. While vending certainly works in many locations, there can be a big opportunity cost when choosing vending over micro markets for certain accounts. Whether selling to new clients or upgrading existing accounts, you will find real and measurable value in shifting from vending to micro markets for both you and your clients. By switching to micro markets you can experience:
- Sales volume increases of 40% – 300%
- Price increases of 10%-20% to be in line with C-store prices.
- Contribution Margin increases of 70% – 130%
Here is why you should consider switching from vending to micro markets. And download our guide on switching from vending to micro markets at the bottom of this page!
Client Relations
New Clients
Markets are typically easier to sell-in to new clients. They are more visually appealing and offer a greater variety of product options, therefore more likely to meet a client’s needs.
Client Upgrades
Clients will feel appreciated when you offer a new, desirable market at the time of a contract extension or to combat competitive pressure.
Cater to customer needs by offering fresh food products or higher-end items that cannot work with spirals.
Key Benefits
For the Client
- Customers love a market experience. There is more product variety and the ability to examine products before purchase offers a level of confidence in what they are purchasing
- Faster transactions for consumers, especially when purchasing multiple items
- Added appeal with stored value accounts, loyalty programs, and discount or subsidy programs
For the Operator
- Easier price management through online management portal and no restrictions with coin increments
- Recover bottle deposits and sales tax seamlessly through pricing management
- Eliminate customer commissions
- Enjoy sales volume increases
- More reliable equipment that is less expensive to maintain
- Option to go ‘cashless’ and reduce time and resources spent on handling cash
More for Operators to Consider
Before switching from vending to micro markets, you should consider:
- Recurring monthly fees
- There is a cost to upgrading locations – from purchasing new equipment, to the labor needed to move old equipment and setup the new market
- Theft concerns- markets are best for areas that are not truly public, but rather have a known population. Shrinkage concerns can be mitigated with client cooperation and security systems
Expected Results
Making the change from vending to small markets, you can expect:
- Sales volume increases of 40% – 300%
- Price increases of 10%-20% to be in line with C-store prices.
- Contribution Margin increases of 70% – 130%
