Published • 31 Oct 2024
In the car dealership business, every detail contributes to creating a memorable experience for your customers and your staff. An area that often gets overlooked is the dealership’s breakroom, which can benefit from an upgrade that goes beyond basic vending machines. Micro markets provide a modern, flexible refreshment option that can make a big difference. Here are three key reasons why adding a micro market to your breakroom is a smart move for dealerships.
1. Offer Quick, Accessible Refreshments
A micro market is like a mini convenience store right inside your dealership, stocked with a range of snacks, drinks, fresh meals, and even specially curated local options—all available anytime. This setup is ideal for both staff and customers, who may want quick access to food and drinks without leaving the dealership. For employees, it means a convenient way to recharge during busy days. And for customers, having an accessible refreshment area during service waits or long showroom visits adds a welcoming touch to their experience.
2. Improve Employee Morale with Quality Break Options
Creating a space where employees can grab high-quality snacks, healthy meals, or even a premium coffee can have a real impact on morale. Micro markets go beyond the limited selection of traditional vending machines, offering a variety of choices that cater to different tastes and dietary preferences. This perk lets employees know they’re valued and can help foster a positive workplace culture.
The auto industry often demands long hours, and a well-stocked breakroom can give staff a chance to recharge without stepping out to go on a coffee run or pick up a lunch order, leaving them more time to focus on great customer experiences while still taking care of their nutrition needs. A good breakroom setup can even support staff retention, as employees appreciate the thoughtfulness behind the upgrade, and you can further enhance this benefit by offering gift cards as recognition, or subsidizing employee purchases on a daily, weekly or monthly basis.
3. Enhance Customer Service and Add a Revenue Stream
Some dealerships open their micro markets to customers, providing an option for snacks or drinks while they wait for service or explore the lot. With easy payment options, such as cashless or mobile, purchases are hassle-free. This service can boost customer satisfaction, as guests appreciate a little extra comfort during their visit. Plus, these purchases contribute to an additional income stream, bringing value to the dealership in more ways than one.
If a scheduled service runs longer than planned, offering customers a gift card to the market and inviting them to grab a snack “on the house” can leave a lasting impression. Or consider running a promotion where customers receive a $10 market credit with their third service.
These small gestures show customers that you value their experience as more than just a transaction; they reflect your commitment to building lasting relationships and fostering loyalty for the long haul.
Consider Upgrading to a Micro Market
With a micro market, you’re setting the stage for an experience that benefits both your team and your customers. These breakrooms offer greater variety and quality than traditional vending machines, meeting the needs of dealerships with ease and convenience. Investing in a micro market can make your dealership a better place to work and a more welcoming place to visit.
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