Published • 9 Feb 2017
According to Automatic Merchandiser’s 2016 State of the Coffee Service Industry, the industry has grown 4.5% to bring in $4.96 billion dollars. It is apparent that coffee fuels the workplace. Operators have many tools at their disposal to deliver a quality coffee service to their customers including bean-to-cup, single-serve cups and coffee vending. But what if you could offer your customers the perfect bite-sized caffeine boost that is a low calorie, quick, easy alternative to the standard cup of Joe?
The Micro Caffeine Movement is the consumption of small frequent doses of caffeine for improved energy and mental performance when compared to the average cup of coffee. Researchers suggest consuming between 20-200 mg of caffeine an hour for optimal results; the average cup of coffee 100-150 mg of caffeine. Research suggests that by ingesting smaller doses, you’ll get the full benefit of the caffeine in your system.
il Morso is taking the trend of micro-caffeine to new levels with their Edible Espresso. The squares are packed with 16-18 mg of caffeine – equivalent to a shot of espresso to il Morso. There are two recipes available for MicroMarkets: Americano and Coffee & Cream. These indulgent squares are made with only 3-5 ingredients per recipe and have only one gram of sugar and 15-25 calories per square. It’s a healthier alternative for your coffee-loving customers who may be a little heavy-handed with the cream and sugar. In addition, il Morso uses 100% organic and fair trade ingredients.
“It’s perfect for those times when you’re craving coffee, but you don’t want a full cup or you don’t have time to stop,” said il Morso’s CEO, Jason Berton, “This is your shortcut.”
Based in San Francisco, California, il Morso expanded its distribution channels to include MicroMarkets in September of last year and are currently found in 220 MicroMarket locations across the country.
Why does il Morso work so well in MicroMarkets?
- As a low-calorie food, they can be incorporated into company health initiatives
- They’ll appeal to everyone from Baby Boomers to Millennials who desire environmentally-conscious foods
- And they nullify the coffee run by keeping employees on campus. At 99 cents a square, they are a quick shot of espresso, not a 30-minute coffee break.
“A lot of people keep them at their desk as an afternoon ritual after lunch,” says Byron Sierra-Mattos Director of Sales at il Morso.
Visit ilmorso.com to learn more!
Are you interested in trying out il Morso in your MicroMarkets? Contact Byron Sierra Mattos at byron@ilmorso.com or call 619.710.5841
