In a perfect world, you could reach your customers no matter where they purchased their snacks. They would come to you if they wanted a bag of chips in the market; or a fresh sandwich from the cafeteria; or a gourmet cup of joe from the office coffee bar. They’d purchase multiple items at once with a tap on their phone and be amazed at the ease of having all of their snacking needs met while they’re at work. They’d think twice about leaving their job with the convenient snacks.
… they’d transfer to a different office or move to a different company and they would still be your customer.
GMA can provide you with that perfect world for your micro market, vending, dining and OCS locations. This article is the first in a series completely dedicated to GMA and its impact on your business.
Starting with the basics, what is GMA?
Global Market Account or GMA is a stored value account that consumers can fund and use to make purchases at any GMA-enabled device in the 365 ecosystem. GMA allows consumers to use their unique email address or QR code from their mobile app on every GMA device.
Your customer has one account to use at ALL of your 365 payment stations. They access their account using the 365Pay mobile app and have the power to manage their account and make purchases right on their phone.
GMA is perfect for your larger locations that have a micro market on the main floor and a small market on the next. Or for locations with multiple buildings and workforces. The beauty of GMA is that ALL of YOUR technologies are connected, no matter where your customers end up.