Learn how utilizing micro market promotions will boost consumer engagement and drive customer loyalty.
Between social media, TV commercials, and games on our phones, promotions and new product offers are all around us. Brands are connecting with us on the daily and educating us about their products and pushing consumers to buy, buy, buy! As a result, brand and product promotions are influencing our behaviors and spending habits more than ever.
In today’s world, people spend the majority of their time at work. So why not utilize this time and share offers with consumers when they are most relevant? Micro market promotions provide you with an opportunity to communicate with your customers throughout their workday and can keep employees full and energized to make it through their day!
365 Retail Markets saw the need and chance to help increase communication to consumers within the micro market industry and partnered with Advana— an advertising technology company, which connects brands to consumers on any screen, anywhere. Together, they are helping operators promote products in their markets, along with connecting brands to consumers at work.
Here are 3 ways you can utilize promotions in your markets to help boost consumer engagement and drive customer loyalty.
1. Overstocked Markets
Sometimes overstocking your micro market happens, but you don’t have to worry about spoilage or losing money thanks to promotions. Have too many of one or more items? Create a promotion to send to your customers, sharing a product discount. Customers will then be incentivized to make a purchase and encouraged to spend money at your micro market.
2. Product Specials and New Arrivals
Promotions allow operators to introduce new products and provide discounts on overstocked products. Try advertising a promotion to your customers. As a result, your customers are more likely to buy those items.
On the other hand, micro markets allow consumers to see and feel products, but consumers might need some assistance on what’s new or what’s a special offering in their market. Promotions put new items and specials in front of the consumer.
3. Healthy & Fresh Offerings
Encouraging healthy eating at work allows employees to maintain energy, positive attitudes, and more. By promoting healthy fresh food and beverage option, consumers can focus on good choices and items that will help them fuel their workday.
The takeaway: Feed your audience! Be sure to use micro market promotions to help with your overstocked markets, tell your consumers about specials or new products, encourage healthy & fresh offerings, and more!
Ready to utilize promotions?