Along with being a growing foodservice trend, micro market manufacturers focus on continuous improvement with respect to not only the consumer experience, but also to the operator experience.
FSOs typically construct micro markets in environments that experience a high level of foot traffic from consumers who need to spend extended periods of time in one location. While that used to mean the workplace, it has expanded to academic institutions, manufacturing facilities as well as medical and fitness facilities. They underscore consumer convenience by offering on-the-go nourishment at affordable pricing with reduced wait times by leveraging multiple kiosks as check-out points. When a consumer is prepared to complete a purchase, these same kiosks offer payment flexibility—empowering consumers to use cash, credit, debit or mobile pay options. Many micro market providers also offer member cards that consumers manage through an app, on the market kiosk, or online. Employers also have the option of subsidizing all or part of employee purchases, creating an added workplace benefit that companies can leverage for employee retention and recruitment.
However, the convenience of a micro market does not end at the consumer experience. Some unattended retail product and service providers can address all of an FSO’s retail technology needs as a single company. They produce the hardware that acts as the self-checkout kiosk, the software that provides the point-of-sale processing needed to accept payments and they also create seamless backend management platforms for FSOs managing multiple micro markets.