How to Choose the Right Technology for Hidden Locations

Published • 26 Sep 2024

With competition for prime unattended retail spots getting tougher, operators now need to target spaces that have been left off the radar. In a previous post, we discussed finding new opportunities in underutilized spaces. Now, it’s time to focus on the technology best suited for these spots, helping operators successfully expand and scale their business into new markets.  

This guide breaks down two categories—Public and Semi-Public spaces—and highlights the most effective solutions for each. Along the way, we’ll explore how 365 Retail Markets’ technology can help you serve these locations while managing your operations efficiently. 

Public Spaces: High Foot Traffic, Smart Solutions 

Public spaces like airports, libraries, and public transportation hubs require technology that is product diverse, offer fast transactions, and provide high security. 

1. Smart Coolers 
   For high-traffic areas where customers want quick, unattended shopping, smart coolers are the way to go. They securely store products, releasing them only after a type of payment is issued. One standout option is the PicoCooler Vision, which uses advanced vision technology to track inventory and prevent theft. This cooler offers cashless payment, making it an ideal fit for customers on the move, while giving operators the peace of mind that their inventory is always under control. 
2. Compact Smart Stores 
   In locations where customers expect a bit more variety, compact smart stores offer a broader selection in a flexible, unattended footprint. Stockwell provides a powerful solution for public spaces like gyms or transit hubs, combining a variety of products with high security and easy self-checkout.

Semi-Public Spaces: Convenient Options for Watched Locations 

Semi-public spaces such as coworking spaces, car dealerships, and hotels often see a steady stream of regular visitors and employees. In these locations, convenience and variety are key, making the right vending and micro market technology essential to maintaining a positive customer experience. 

1. Micro Markets for Larger Spaces 
   When you’re dealing with larger areas like hotel lobbies or coworking spaces, micro markets provide an ideal self-service option. They offer a wide selection of snacks, drinks, and meal options, catering to different tastes throughout the day. The MM6 Micro Market Kiosk is a great solution here. It's equipped to handle high-volume foot traffic while providing a seamless, cashless checkout experience. Operators can also leverage 365 VMS (Vending Management System) to monitor sales, track inventory, and keep everything stocked efficiently. 
2. Micro Markets for Smaller Spaces 
   For tighter spots, like a car dealership lounge or a smaller coworking office, a compact solution is more appropriate. The MM6 Mini delivers the same variety as the larger kiosk but in a smaller format, making it ideal for areas with limited space. It's still fully integrated with 365 ADM (Automated Data Management), so operators can track performance, manage stock levels, and ensure the right products are available when needed. 
3. Additional Checkout Points 
   Sometimes, even in larger spaces, adding extra checkout points can help avoid bottlenecks during peak times. For instance, in a busy coworking space or a hotel with lots of guest traffic, the PicoMarket can serve as a fast, self-checkout option for customers who want to grab something quickly. Its compact design allows it to fit in easily, while 365 VMS helps operators manage multiple locations without the need for constant oversight.

What to Consider When Choosing Technology 

When selecting vending or micro market solutions for overlooked locations, here are some important factors to keep in mind: 

• Security and Theft Prevention: Public locations often face security challenges. Smart coolers like the PicoCooler Vision provide built-in protection and automatic inventory tracking, making them ideal for high-traffic areas. 
• Cashless Payment Options: Customers today expect cashless transactions. In a survey conducted by cardrates.com, 69% of respondents said they prefer to pay for goods and services via card over cash. Offering fast, contactless payment methods ensures a seamless experience, whether they’re using mobile payments or contactless cards. 
• Variety of Products: Semi-public spaces, such as breakrooms and residential gyms, benefit from the wider selection of products available in micro markets, which can help attract repeat customers and increase sales. 
• Space Constraints: Not every location has room for a full micro market setup. Smaller machines, like the MM6 Mini or Stockwell, allow operators to provide a variety of products without taking up too much space. 
• Strong Backend System: No matter the location, having a reliable backend system is key to managing operations efficiently. Tools like 365 ADM and 365 VMS give operators full visibility into their machines, tracking inventory, monitoring sales, and optimizing restocking schedules. These systems also help with maintenance by alerting operators when machines need service, minimizing downtime and improving profitability. 

Overlooked locations hold untapped potential for operators willing to invest in the right technology. Whether you’re targeting high-traffic public spaces or more controlled, semi-public environments, 365 Retail Markets has the solutions that can help you succeed. 

Ready to talk through your options? 365 Retail Markets is here to help. Fill out the form below to talk with our team.