Published • 5 Nov 2025
We thought we knew our own market inside out.
Then we ran the numbers.
Every day, the 365 Headquarters market moves hundreds of products through coolers, shelves, and kiosks, all powered by the same technology we build for our customers. But when we opened our own ADM dashboards, a few surprises appeared.
Some top-selling products weren't the ones we expected. A few promotions weren't delivering the lift we'd hoped for. And even in a well-managed market, a handful of items hadn't sold at all.
That's the power of ADM: it turns what you think you know into what you can prove — and what you can improve.
ADM connects every kiosk, cooler, and transaction in the 365 ecosystem. It brings sales, inventory, financials, and promotions into one platform so businesses can see what's working, what's not, and where their next opportunity lies.
Here's what ADM revealed about the 365 HQ market in Q3, and how any business, whether it's one location or one hundred, can use these same reports to make smarter decisions.
Product Sales: Seeing the Truth in the Numbers
The Product Sales report is where insight begins. It shows what's driving performance — not what seems popular, but what consistently earns its space.
At HQ, cold beverages and grab-and-go snacks dominated both units and revenue. About 20% of products generated nearly 80% of total sales, a clear signal that a small group of items carries most of the market's momentum.
The numbers tell more than a story; they show where to focus next.
What we could do:
If this were your market, you'd use that data to focus on what matters most: expanding facings for top sellers, rotating out the slowest SKUs, and testing a few new options in open space. ADM makes those opportunities easy to identify because every number is already connected to product-level detail.
Whether you're managing one market or many, Product Sales shows you where your business really wins. Small shifts in assortment can have a measurable impact when they're backed by data, not guesswork.
Sold Details: Timing the Market
Knowing what sells is only half the story. The Sold Details report reveals when those sales actually happen — and that timing often tells a deeper story.
At HQ, the data confirmed a clear midday pattern. The busiest hours were between 12:00 and 16:00, peaking right at 12:00 PM — a perfect reflection of office-day habits. Employees head to the market for lunch, grab something quick between meetings, and often return later for an afternoon snack.
This kind of visibility is what turns good operations into smart ones.
What we could do:
An operator might use this data to shift servicing schedules — ensuring the market is stocked and organized before 11:00 AM to avoid sellouts during peak hours. For another business type, such as a residential or fitness site, this same report might reveal a completely different buying pattern.
ADM helps you match your rhythm to your audience. Once you understand your market's natural flow, you can plan service, promotions, and restocks around real behavior — not assumptions.
Financial Canned and Financial Recap: Connecting the Dots
Product and timing insights tell you what's happening. The Financial Canned and Financial Recap reports explain what it means for the bottom line.
In Q3, HQ's market totaled $116,081.84 in gross sales, with about $104,000 through anonymous credit and $11,600 through GMA accounts. On their own, those numbers confirm a strong base of sales — but in ADM, they do more than that.
Because financial data in ADM ties directly to product, tender, and tax information, you can instantly see whether operational decisions are paying off in profitability.
What we could do:
An operator could use these reports to check whether top-selling categories are also the most profitable. If certain high-volume items are delivering thinner margins, that's a cue to adjust pricing or mix.
For smaller teams, this report functions like a built-in financial dashboard. It turns daily sales into measurable business health, without separate spreadsheets or manual calculations.
Promotion Analysis: Turning Data Into Direction
The Promotion Analysis report shows which campaigns drive real engagement and which ones simply look busy.
During Q3, the HQ market ran a small PepsiCo bundle test that recorded eight redemptions and roughly $4 in total discounts. The results weren't huge, but the data revealed something valuable: the promotion generated activity, but not enough visibility to shift overall sales meaningfully.
That's precisely where ADM adds value. The platform doesn't just record promotions; it helps you see where engagement drops off and how to adjust for next time.
What we could do:
If this were your market, the next step would be to expand visibility and extend the timeline. Running the promotion longer — supported by 365 Digital Signage — could make a measurable difference. Adding on-screen messaging at the kiosk or nearby displays, combined with updated product signage, would bring more attention to the offer and likely increase redemptions. ADM's data would then show whether those adjustments drove measurable lift.
Promotions are more than short-term discounts. ADM helps you see if awareness, timing, or offer structure is the limiting factor, so you can refine and rerun smarter, not just longer.
Unsold Products: Finding Hidden Opportunity
The Unsold Products report identifies what didn't sell — the shelf space that quietly drains potential.
Even in HQ's high-performing market, ADM surfaced a list of products with zero movement throughout Q3, including 5-Hour Energy Berry 1.93oz, Starbucks Doubleshot Mocha 15oz, and Tropicana OJ 11oz. At first glance, these seem like reliable items, but the data says otherwise.
That's what makes this report powerful: it removes the guesswork. You see exactly which SKUs are tying up space, and which deserve a second look.
What we could do:
If this were your market, ADM's insight could drive several next steps:
- Reposition key items: Move slower SKUs like 5-Hour Energy or Tropicana OJ to higher-traffic areas near complementary products (for example, near checkout or snack coolers).
- Test limited promos: Feature these products in a short digital signage campaign or bundle them with top-selling snacks to see if awareness is the barrier.
- Adjust the assortment: If repeated testing shows these products consistently underperform, replace them with proven high-volume alternatives from the Product Sales report.
Rather than just flagging what to drop, the Unsold Products report points you toward what to test and learn from. ADM gives you the visibility to treat slow sellers as opportunities for optimization, not just losses to cut.
Connecting It All: Seeing the Whole Story
Each ADM report reveals part of the picture — but together, they form a complete one.
- Product Sales shows what drives performance.
- Sold Details reveals when those moments happen.
- Financial Recap ties product and timing to profitability.
- Promotion Analysis measures behavior change.
- Unsold Products exposes waste and opportunity.
ADM connects all those pieces automatically. You don't need multiple tools or extra data entry — the insights are already aligned across your entire operation.
For large organizations, that means scalable visibility. For smaller businesses, it means confidence — the ability to make smarter decisions faster, without additional complexity.
The takeaway:
Even at 365 HQ, a single quarter of ADM data revealed areas for refinement, focus, and opportunity. The same tools that guide our market can guide yours.
Open ADM, run one report — Product Sales, Unsold Products, or Financial Recap — and see what story your data tells.
You might be surprised by what you find.